The digital world is gradually returning to the emergence of the video format. Sure, the text and audio formats are evolving progressively. Still, given how many ways a person can now modify films and post them immediately. Now, Spotify allows additional content providers to use the platform to publish video podcasts. Since last fall, the streaming service has been experimenting with video podcasts. Still, starting today, all artists in the United States, Canada, New Zealand, Australia, and the United Kingdom can use Anchor to publish their video content on Spotify.

Video podcasts can be linked on any webpage, just like a YouTube video, and creators who want to build their following will have access to video-specific metrics. In addition, subscriptions for video podcasts will also be available on Spotify, allowing podcasters to generate a recurring revenue stream while also providing exclusive content to their customers.

Spotify has made significant investments in podcasts to encourage consumers to spend more time on the app. The platform is making another move to compete with YouTube with video podcasts. It will have one advantage on mobile devices with background playback, which requires a premium subscription to YouTube.

"If you want to stick to the pure audio experience, that's great too—video on Spotify is background able for all listeners, so you can immerse yourself in the content when you want to, or simply lean back and just listen," Spotify emphasized..

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