Last week, the world-renowned Facebook company rebranded itself as Meta Platforms. As this came as a surprise to the app users, the founder of Facebook, Mark Zuckerberg, claimed that this is an indication that the company is moving forward with more than one product and branching out.


Facebook rose to popularity fast in the last two decades with the most recognizable brand name and logo. On 28th October, Facebook renamed itself as Meta, and other apps such as Whatsapp, Instagram, and Oculus will remain under the Meta umbrella.

Meta introduces as a social technology company that focuses on building new metaverse to help communities and businesses. It is also known as a hybrid of the online social experience.

Industry experts express various reasons why Facebook rebrands their company; most believe that a new parent name is a public distraction because of the recent allegations on the safety and privacy of the app. Secondly, to attract more investors to overcome the declining stock prices, which propound that parent company will have more clarity and transparency. Finally, Facebook determined to show the world its commitment to communication in addition to the advertisements.

With all of that, it could help the Facebook company grow and move forward as a company that focuses on evolving metaverse of virtual technologies. Although, at the end of the day, the name Facebook will remain as a social network as well as Whatsapp and Instagram, which will view as a part of the Meta umbrella.

Read more:

[1] https://www.trustedreviews.com/news/facebooks-decision-to-change-its-name-to-meta-explained-4176812

[2] https://about.fb.com/news/2021/10/facebook-company-is-now-meta/